{"id":112,"date":"2025-01-14T01:49:00","date_gmt":"2025-01-13T16:49:00","guid":{"rendered":"https:\/\/perfectcode.kr\/?p=112"},"modified":"2025-01-13T20:50:16","modified_gmt":"2025-01-13T11:50:16","slug":"%ec%bf%a0%ed%8f%b0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%a7%a4%ec%b6%9c-%ec%98%ac%eb%a6%ac%eb%8a%94-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%a0%84%eb%9e%b5%ea%b3%bc-a-b-%ed%85%8c%ec%8a%a4%ed%8a%b8","status":"publish","type":"post","link":"https:\/\/perfectcode.kr\/%ec%bf%a0%ed%8f%b0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%a7%a4%ec%b6%9c-%ec%98%ac%eb%a6%ac%eb%8a%94-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%a0%84%eb%9e%b5%ea%b3%bc-a-b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/","title":{"rendered":"\ucfe0\ud3f0 \ub9c8\ucf00\ud305, \ub9e4\ucd9c \uc62c\ub9ac\ub294 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uacfc A\/B \ud14c\uc2a4\ud2b8"},"content":{"rendered":"\n

\ub9e4\ucd9c \uac71\uc815\uc5d0 \uc7a0 \ubabb \uc774\ub8e8\ub294 \ub2f9\uc2e0, \ud639\uc2dc \ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\ub098\uc694? \ub2e8\uc21c\ud788 \ucfe0\ud3f0\uc744 \ubfcc\ub9b0\ub2e4\uace0 \ub9e4\ucd9c\uc774 \uc624\ub974\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc5b4\uc694! 2025\ub144, \ub370\uc774\ud130 \uae30\ubc18\uc758 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ucd5c\uc801\uc758 \ucfe0\ud3f0 \uc804\ub7b5\uc744 \ucc3e\uc544 \ub9e4\ucd9c \ud3ed\ubc1c\ud83d\ude80\uc2dc\ud0a4\ub294 \ubc29\ubc95, \uc9c0\uae08 \ubc14\ub85c \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694! \ud6a8\uacfc\uc801\uc778 \ucfe0\ud3f0 \ub9c8\ucf00\ud305 \uc804\ub7b5, A\/B \ud14c\uc2a4\ud2b8, \uace0\uac1d \uc138\ubd84\ud654, CAC \ubd84\uc11d, ROAS \ucd5c\uc801\ud654<\/strong> \ub4f1 \ud575\uc2ec \ud0a4\uc6cc\ub4dc\ub97c \ud1b5\ud574 \ub9e4\ucd9c \uc0c1\uc2b9\uc758 \ube44\ubc00\uc744 \ud30c\ud5e4\uccd0 \ubcf4\uc138\uc694!<\/p>\n\n\n\n

\"\ucfe0\ud3f0<\/figure>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305, \uc81c\ub300\ub85c \uc54c\uace0 \uacc4\uc2e0\uac00\uc694?<\/h2>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305! \ud558\uba74 \uc660\uc9c0 \uc61b\ub0a0 \ubc29\uc2dd \uac19\uace0, \uadf8\ub0e5 \ubfcc\ub9ac\uba74 \ub418\ub294 \uac70 \uc544\ub2cc\uac00 \uc2f6\uc8e0? \ud558\uc9c0\ub9cc \ucc9c\ub9cc\uc758 \ub9d0\uc500!\ud83d\ude45\u200d\u2640\ufe0f \ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc740 \uc12c\uc138\ud55c \uc804\ub7b5\uacfc \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uace0\ub3c4\uc758 \ub9c8\ucf00\ud305 \uae30\ubc95<\/strong>\uc774\ub78d\ub2c8\ub2e4. \uc798\ubabb\ud558\uba74 \uc624\ud788\ub824 \uc190\ud574\ub97c \ubcfc \uc218\ub3c4 \uc788\ub2e4\ub294 \uc0ac\uc2e4, \uc54c\uace0 \uacc4\uc168\ub098\uc694?\ud83d\ude28<\/p>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc758 \ud568\uc815\uacfc \uc9c4\uc2e4<\/h3>\n\n\n\n

“\uc804 \uace0\uac1d\uc5d0\uac8c 2,000\uc6d0 \ud560\uc778 \ucfe0\ud3f0 \ubfcc\ub838\ub354\ub2c8 ROAS 2,000% \ub2ec\uc131! \ub300\ubc15!” \uc774\ub7f0 \ub9d0\uc5d0 \ud639\ud574\uc11c \ubb34\uc791\uc815 \ucfe0\ud3f0 \ubfcc\ub9ac\uba74 \uc548 \ub3fc\uc694! ROAS\ub9cc \ub192\ub2e4\uace0 \ub2e4 \uc131\uacf5\uc774 \uc544\ub2c8\uac70\ub4e0\uc694.\ud83e\udd14 ‘\uc5b4\ucc28\ud53c \uc0b4 \uc0ac\ub78c’\uc5d0\uac8c \ucfe0\ud3f0 \ud560\uc778\ub9cc \ud574\uc900 \uaf34\uc774 \ub420 \uc218\ub3c4 \uc788\uc5b4\uc694.\ud83d\ude25 \uc9c4\uc9dc \ud6a8\uacfc\ub294 ‘\ucfe0\ud3f0 \ub355\ubd84\uc5d0 \ucd94\uac00 \uad6c\ub9e4’\ud55c \uace0\uac1d\uc5d0\uac8c\uc11c \ub098\uc624\ub294 \uac70\uc8e0!<\/strong>\ud83d\ude0e<\/p>\n\n\n\n

\ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc758 \uc911\uc694\uc131<\/h3>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc758 \uc131\ud328\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ub2ec\ub824\uc788\uc5b4\uc694.\ud83d\udcca \ub2e8\uc21c\ud788 \ucfe0\ud3f0 \uc0ac\uc6a9\ub960\uc774\ub098 ROAS\ub9cc \ubcfc \uac8c \uc544\ub2c8\ub77c, ‘\ucfe0\ud3f0 \uc9c0\uae09 \uc2dc \uad6c\ub9e4 \uc804\ud658\uc728’\uacfc ‘\ucfe0\ud3f0 \ubbf8\uc9c0\uae09 \uc2dc \uad6c\ub9e4 \uc804\ud658\uc728’\uc758 \ucc28\uc774\ub97c \ubd10\uc57c \uc9c4\uc9dc \ud6a8\uacfc\ub97c \uc54c \uc218 \uc788\uc8e0.<\/strong>\ud83e\uddd0 \uc774\uac8c \ubc14\ub85c A\/B \ud14c\uc2a4\ud2b8\uc758 \ud575\uc2ec!\ud83d\udcaf A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc815\ud655\ud55c \ud6a8\uacfc \uce21\uc815\uc740 \ud544\uc218!<\/u><\/strong> \uc78a\uc9c0 \ub9c8\uc138\uc694!\ud83d\ude09<\/p>\n\n\n\n

A\/B \ud14c\uc2a4\ud2b8\ub85c \ucd5c\uc801\uc758 \ucfe0\ud3f0 \uc804\ub7b5 \ucc3e\uae30<\/h2>\n\n\n\n

\uc790, \uc774\uc81c A\/B \ud14c\uc2a4\ud2b8\uc758 \uc138\uacc4\ub85c \ub5a0\ub098\ubcfc\uae4c\uc694?\ud83d\ude80 \ucfe0\ud3f0 \uae08\uc561\ubd80\ud130 \ub514\uc790\uc778, \ubb38\uad6c, \ubc1c\ud589 \ucc44\ub110\uae4c\uc9c0, \ud14c\uc2a4\ud2b8\ud560 \uc694\uc18c\ub294 \ubb34\uad81\ubb34\uc9c4!\u2728 \ucd5c\uace0\uc758 \uc870\ud569\uc744 \ucc3e\uc544 \ucd5c\uc801\uc758 \ucfe0\ud3f0 \uc804\ub7b5\uc744 \uc138\uc6cc\ubcf4\uc790\uace0\uc694!\ud83d\udcaa<\/p>\n\n\n\n

\ucfe0\ud3f0 \uae08\uc561, \uc5bc\ub9c8\uac00 \uc801\ub2f9\ud560\uae4c?<\/h3>\n\n\n\n

1,000\uc6d0? 2,000\uc6d0? 3,000\uc6d0? \ud83e\udd14 \uc815\ub2f5\uc740… \ud14c\uc2a4\ud2b8!\ud83e\uddea \uace0\uac1d\uc744 \uc5ec\ub7ec \uadf8\ub8f9\uc73c\ub85c \ub098\ub220 \uac01\uae30 \ub2e4\ub978 \uae08\uc561\uc758 \ucfe0\ud3f0\uc744 \uc918\ubcf4\uace0 \uc5b4\ub5a4 \uae08\uc561\uc758 \ucfe0\ud3f0\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0 \ubd84\uc11d\ud558\ub294 \uac70\uc608\uc694. \uc608\ub97c \ub4e4\uc5b4, 3,000\uba85\uc758 \uace0\uac1d\uc744 1,000\uba85\uc529 \uc138 \uadf8\ub8f9(A, B, C)\uc73c\ub85c \ub098\ub204\uace0 A \uadf8\ub8f9\uc5d4 1,000\uc6d0, B \uadf8\ub8f9\uc5d4 2,000\uc6d0, C \uadf8\ub8f9\uc5d4 3,000\uc6d0 \ucfe0\ud3f0\uc744 \uc918\ubcf4\ub294 \uac70\uc8e0!\ud83d\udcca \uc804\ud658\uc728\ub9cc \ubcf4\uba74 \uc548 \ub3fc\uc694!\ud83d\ude45\u200d\u2640\ufe0f CAC(\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9)\uae4c\uc9c0 \uacc4\uc0b0\ud574\uc57c \uc9c4\uc9dc \ud6a8\uc728\uc801\uc778 \uae08\uc561\uc744 \ucc3e\uc744 \uc218 \uc788\ub2f5\ub2c8\ub2e4.<\/strong>\ud83e\uddee<\/p>\n\n\n\n

\ucfe0\ud3f0 \ub514\uc790\uc778\uacfc \ubb38\uad6c, \uc228\uaca8\uc9c4 \ub9e4\ub825\uc744 \ubc1c\uc0b0\ud558\uc138\uc694!<\/h3>\n\n\n\n

\ub2e8\uc21c\ud55c \ud14d\uc2a4\ud2b8 \ucfe0\ud3f0\uc740 \uac00\ub77c!\ud83d\ude45\u200d\u2640\ufe0f \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub514\uc790\uc778\uacfc \ub9e4\ub825\uc801\uc778 \ubb38\uad6c\ub85c \ucfe0\ud3f0\uc758 \uc720\ud639\uc744 \ub354\uc6b1 \uac15\ub82c\ud558\uac8c \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694!\u2728 “2,000\uc6d0 \ud560\uc778 \ucfe0\ud3f0”\ubcf4\ub2e4\ub294 “\uc624\ub298\ub9cc \ud2b9\ubcc4 \ud560\uc778! 2,000\uc6d0 \ucfe0\ud3f0\ud83c\udf81”\uc774 \ud6e8\uc52c \ub354 \ub04c\ub9ac\uc9c0 \uc54a\ub098\uc694?\ud83d\ude09 \uc774\ub7f0 \uc0ac\uc18c\ud55c \ucc28\uc774\uac00 \ud070 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4!\ud83e\udd29 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ucd5c\uace0\uc758 \ub514\uc790\uc778\uacfc \ubb38\uad6c \uc870\ud569\uc744 \ucc3e\uc544\ubcf4\uc138\uc694!<\/u><\/strong>\ud83d\udcaf<\/p>\n\n\n\n

\ubc1c\ud589 \ucc44\ub110, \uc5b4\ub514\uac00 \ud6a8\uacfc\uc801\uc77c\uae4c?<\/h3>\n\n\n\n

\uc571 \ud478\uc2dc \uc54c\ub9bc? \ubb38\uc790 \uba54\uc2dc\uc9c0? \uc774\uba54\uc77c?\ud83d\udc8c \uc5b4\ub5a4 \ucc44\ub110\uc744 \ud1b5\ud574 \ucfe0\ud3f0\uc744 \ubc1c\ud589\ud574\uc57c \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uc744\uae4c\uc694?\ud83e\udd14 \uc815\ub2f5\uc740… \uc5ed\uc2dc \ud14c\uc2a4\ud2b8!\ud83e\uddea \uace0\uac1d \ud2b9\uc131\uacfc \ucfe0\ud3f0 \uc885\ub958\uc5d0 \ub530\ub77c \ucd5c\uc801\uc758 \ubc1c\ud589 \ucc44\ub110\uc774 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\ub2c8, \uaf3c\uaf3c\ud558\uac8c \ud14c\uc2a4\ud2b8\ud574\ubcf4\ub294 \uac8c \uc911\uc694\ud574\uc694!\ud83e\uddd0<\/p>\n\n\n\n

\uace0\uac1d \uc138\ubd84\ud654, \ub9de\ucda4 \ucfe0\ud3f0\uc73c\ub85c \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc544\uc694!<\/h2>\n\n\n\n

\ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub611\uac19\uc740 \ucfe0\ud3f0\uc744 \uc904 \ud544\uc694\ub294 \uc5c6\uc5b4\uc694!\ud83d\ude45\u200d\u2640\ufe0f VIP \uace0\uac1d, \uc2e0\uaddc \uace0\uac1d, \ud734\uba74 \uace0\uac1d \ub4f1 \uace0\uac1d \ud2b9\uc131\uc5d0 \ub9de\ucd98 ‘\ub9de\ucda4 \ucfe0\ud3f0’\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ub9e4\ucd9c, \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \uc7a1\uc544\ubcf4\uc138\uc694!\ud83d\udc30\ud83d\udc96<\/p>\n\n\n\n

VIP \uace0\uac1d, \ud2b9\ubcc4\ud568\uc744 \uc120\ubb3c\ud558\uc138\uc694!<\/h3>\n\n\n\n

VIP \uace0\uac1d\uc5d0\uac8c\ub294 \uadf8\ub4e4\uc758 \ud2b9\ubcc4\ud568\uc744 \ub354\uc6b1 \ube5b\ub0b4\uc904 \ud2b9\ubcc4 \ud560\uc778 \ucfe0\ud3f0\uc774\ub098 \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4 \ucfe0\ud3f0\uc744 \uc120\ubb3c\ud574 \ubcf4\uc138\uc694!\ud83c\udf81 VIP \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub294 \ub354\uc6b1 \ub192\uc544\uc9c0\uace0, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub3c4 \ud55c\uce35 \uace0\uae09\uc2a4\ub7ec\uc6cc\uc9c8 \uac70\uc608\uc694!\u2728<\/p>\n\n\n\n

\uc2e0\uaddc \uace0\uac1d, \uccab\uc778\uc0c1\uc774 \uc911\uc694\ud574\uc694!<\/h3>\n\n\n\n

\uccab \uad6c\ub9e4\ub97c \ucd95\ud558\ud558\ub294 \uc6f0\ucef4 \ucfe0\ud3f0\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uccab\uc778\uc0c1\uc744 \uc2ec\uc5b4\uc8fc\uc138\uc694!\ud83c\udf89 \uccab \uad6c\ub9e4\uc758 \uae30\uc068\uc744 \ub450 \ubc30\ub85c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc13c\uc2a4!\ud83d\ude09 \uc7ac\uad6c\ub9e4\uc728\ub3c4 \uc465\uc465 \uc62c\ub77c\uac08 \uac70\uc608\uc694!\ud83d\udcc8<\/p>\n\n\n\n

\ud734\uba74 \uace0\uac1d, \ub2e4\uc2dc \ub3cc\uc544\uc624\uac8c \ub9cc\ub4dc\ub294 \ub9c8\ubc95!<\/h3>\n\n\n\n

\uc7a0\uc790\uace0 \uc788\ub294 \ud734\uba74 \uace0\uac1d\uc744 \uae68\uc6b0\ub294 \ub9c8\ubc95!\u2728 \uc7ac\uad6c\ub9e4 \uc720\ub3c4 \ucfe0\ud3f0\uc73c\ub85c \ub2e4\uc2dc \ud55c\ubc88 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \ub9e4\ub825\uc5d0 \ube60\uc9c0\uac8c \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694!\ud83d\udc96 \ud734\uba74 \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \ub418\ub3cc\ub9ac\uace0, \uc783\uc5b4\ubc84\ub9b0 \ub9e4\ucd9c\ub3c4 \ub418\ucc3e\uc744 \uc218 \uc788\uc744 \uac70\uc608\uc694!\ud83e\udd11<\/p>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305, \uc9c0\uc18d\uc801\uc778 CRM\uc758 \uc2dc\uc791!<\/h2>\n\n\n\n

\ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \uc774\ubca4\ud2b8\uac00 \uc544\ub2c8\uc5d0\uc694!\ud83d\ude45\u200d\u2640\ufe0f \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uafb8\uc900\ud788 \uad00\ub9ac\ud558\ub294 CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uc758 \uc911\uc694\ud55c \uc2dc\uc791\uc810\uc774\uc8e0!\ud83e\udd1d \uace0\uac1d\uc5d0\uac8c \ud544\uc694\ud55c \ucfe0\ud3f0\uc744 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc81c\uacf5\ud558\uba70 \ub048\ub048\ud55c \uad00\uacc4\ub97c \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694!\ud83d\udc96\u00a0\uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc7a5\uae30\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300, \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \ubaa8\ub450 \uc7a1\uc744 \uc218 \uc788\uc744 \uac70\uc608\uc694!<\/u><\/strong>\ud83d\udc30\ud83d\udcb0<\/p>\n\n\n\n

\uc790, \uc774\uc81c \ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc758 \uc9c4\uc9dc \ubaa8\uc2b5, \uc81c\ub300\ub85c \ubcf4\uc168\ub098\uc694?\ud83d\ude09 \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uacfc A\/B \ud14c\uc2a4\ud2b8, \uace0\uac1d \uc138\ubd84\ud654, \uadf8\ub9ac\uace0 \uc9c0\uc18d\uc801\uc778 CRM\uae4c\uc9c0! \uc774 \ubaa8\ub4e0 \uac83\uc744 \uaf3c\uaf3c\ud558\uac8c \ud65c\uc6a9\ud574\uc57c \uc9c4\uc815\ud55c \ucfe0\ud3f0 \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4, \uc78a\uc9c0 \ub9c8\uc138\uc694! \ud83e\udd17 \uc774\uc81c \uc5ec\ub7ec\ubd84\ub3c4 \ucfe0\ud3f0 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uac00 \ub418\uc5b4 \ub9e4\ucd9c \ud321\ud321 \ud130\ub728\ub824\ubcf4\uc138\uc694!\ud83c\udf89\ud83c\udf89\ud83c\udf89 \ub354 \uad81\uae08\ud55c \uc810\uc774 \uc788\ub2e4\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \uc9c8\ubb38\ud574 \uc8fc\uc138\uc694! \ud568\uaed8 \ub9e4\ucd9c \uc0c1\uc2b9\uc758 \uae30\uc068\uc744 \ub098\ub220\uc694!\ud83d\udc96<\/p>\n","protected":false},"excerpt":{"rendered":"

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